In digital marketing, a landing page is a standalone web page, created specifically for the purposes of a marketing or advertising campaign. It's where a visitor “lands” when they have clicked a link, etc...
Landing pages are designed with a single focused objective – known as a Call to Action (CTA).
Our platform are specifically designed with a call to action purpose to attain or retain customers.
Lead Generation landing pages (sometimes referred to as lead gen or lead capture pages) use a web form as the Call to Action, for the purpose of collecting lead data such as names and email addresses. This is the primary type of landing page used for B2B marketing.
Click-Through landing pages are typically used for e-commerce and have a simple button as the Call to Action.