In digital marketing, a landing page is a standalone web page, created specifically for the purposes of a marketing or advertising campaign. It's where a visitor “lands” when they have clicked a link, etc...

Landing pages are designed with a single focused objective – known as a Call to Action (CTA).

Our platform are specifically designed with a call to action purpose to attain or retain customers.

Lead Generation landing pages (sometimes referred to as lead gen or lead capture pages) use a web form as the Call to Action, for the purpose of collecting lead data such as names and email addresses. This is the primary type of landing page used for B2B marketing.

Click-Through landing pages are typically used for e-commerce and have a simple button as the Call to Action.

Mobile loyalty programs are digital application platforms on mobile phones where business offer consumers a way to track their times of visit and purchase and to reward them for being loyal customers. 

They encourage shoppers to return to businesses where they frequently make purchases. Some of the incentives may include advanced access to new products, additional discounts or sometimes free merchandise.

Customers typically register their personal information with the company and are given a unique identifier, such as a numerical ID or membership card, and use that identifier when making a purchase.

A QR code (quick response code) is a type of 2D bar code that is used to provide easy access to information through a smartphone. 

In this process, known as mobile tagging, the smartphone’s owner points the phone at a QR code and opens a barcode reader app which works in conjunction with the phone’s camera. The reader interprets the code, which typically contains a call to action; such as an invitation to download a mobile application, a link to view a video or an SMS message inviting the viewer to respond to a poll.

Our social media QR codes link to a custom branded design mobile web page that let consumers connect with you socially. Users can opt in through 1 click buttons to join all of your social network platforms and become followers and friends. They can also link to your website or landing page.

Stands for "Near Field Communication." NFC is a short-range wireless technology that enables simple and secure communication between electronic devices. It may be used on its own or in combination with other wireless technologies, such as Bluetooth.

All new smartphones have this technology automatically activated on the phone and are being used everyday. When customers are in your store, you now have a chance to collect information, convince them to subscribe to your newsletter, like you on Facebook or even watch a product video. With a mobile device in hand, you can engage customers with offers, coupons and information when they tap an NFC tags.

This is the symbol:

SMS marketing (short message service marketing) is a technique that uses permission-based text messaging to spread promotional messages.

To receive text message specials, new product updates or more information, customers are usually required to opt in to an automated system by texting an initial shortcode. When the 5 digit code is texted, that user’s phone number is then stored by whatever SMS marketing software is issuing the texts. A confirmation response is usually sent as receipt for opting in, with an opt-out code included for potential future unsubscribing 

Generally speaking, the goal of SMS marketing is to build a database of subscribers to increase customer loyalty. 

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.